Promoting Differences as part of your Business Strategy

Become the strongest fledgling and expand your wings…

First and foremost, as an entrepreneur, you have already declared yourself to be dissatisfied with normalcy in work terms. Embrace that difference and allow yourself the confidence to grow your business your way, rather than sharing the spoils as part of the flock.

It’s a well-known fact that a large percentage of start-ups fail – you probably knew this yet you went ahead anyway – and if you are going to overcome challenges, let it be on your own terms. Positive thinking is the Entrepreneur’s way and flexibility is key to success. That said, here are some points to consider.

How is your product or service different from others?

You need to deliver this message to your target client-base in a heartbeat. It’s not enough to be cheaper, you have to be better or at least address different needs from similar offerings available.

Once you have honed your opening pitch to gain attention in 30 seconds, create an awesome video! This will enable your message to reach more people than you can in person. Promote your video by networking via all forms of social media and, if possible, conventional media too. Remember that people want solutions – they don’t want to be bombarded with advertisements.

It doesn’t end there. Be fully prepared to follow through on your promises for today’s product and for tomorrow’s. That’s how you’ll build a sustainable business in the long term.

How will you grow and maintain your growth?

It’s hard to predict the future but you will have a vision for your product that keeps you at the forefront of the competition. This is something you should not have to do alone – you will have a team (on-board or virtual) whose ideas are worth listening to. No matter how crazy an idea sounds, there may be some elements of inspired genius within.

Growing a company encompasses many things: new products, better products, increased distribution, and so on. It may also require cut-backs – streamlining to improve profits and regeneration. Leading a company can be lonely and stressful, which is why a team of trusted board members with the same mind-set will work well together.

Being the front runner in your chosen field requires unshakeable confidence, as there are few comparable benchmarks in your industry. A role model or mentor with experience of successes (and one or two failures) could offer the support you need.

Regular Mentoring and Coaching is proven to help businesses identify and maximise their growth potential!

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